Book Description
 
Strategic Management: Creating Competitive Advantages, 10th Edition is a comprehensive guide to modern strategic management principles. Written by leading experts Gregory G. Dess, Gerry McNamara, Alan B. Eisner, and Seung-Hyun Lee, this textbook bridges academic rigor with real-world application. Known for its accessible language, it offers a deep dive into key topics like environmental sustainability, globalization, ethics, entrepreneurship, and digital transformation. The book also features case studies, "Strategy Spotlight" sections, and examples to contextualize theories, making it highly relevant for students and professionals alike.
 
Key updates in the 10th edition include insights into digital economy shifts, the role of artificial intelligence in competitive advantage, reverse innovation, and contemporary leadership challenges. Whether for academic study or professional development, this book equips readers with actionable strategies to analyze, formulate, and implement business strategies effectively.
 
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About the Authors
 
Gregory G. Dess: A prominent figure in strategic management, Dess is known for his engaging writing style and cutting-edge research contributions.
 
Gerry McNamara: Renowned for his insights on corporate strategy and business innovation, McNamara is a highly respected educator and scholar.
 
Alan B. Eisner: With extensive experience in management education, Eisner specializes in strategic implementation and corporate governance.
 
Seung-Hyun Lee: An expert in global strategy and entrepreneurship, Lee provides valuable perspectives on navigating the complexities of international business.