Persuasion: Social Influence and Compliance Gaining 6th Edition by Robert H. Gass and John S. Seiter is a comprehensive resource that delves into the theories and applications of persuasion across various real-world contexts. This edition emphasizes an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.
 
By integrating robust research, evidence-based practices, and compelling narratives, the text fosters a deeper understanding of credibility, personality, deception, motivational appeals, and visual persuasion. It is an invaluable resource for students and professionals seeking to enhance their knowledge in communication, psychology, advertising, and marketing.
 
This high-quality PDF eBook features a professional design and interactive content, allowing you to easily navigate between chapters and sections through clickable links.
 
Persuasion: Social Influence and Compliance Gaining 6th Edition by Robert H. Gass and John S. Seiter, published by Routledge in 2017, is available in interactive PDF format, with Print ISBN: 1138630616 and 9781138630611 and eTextbook ISBN: 1315209306 and 9781315209302. This 6th edition is categorized under Communication Studies, making it an invaluable asset for those aiming to excel in persuasive communication and social influence. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Author(s):
 
Robert H. Gass: Dr. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton. His areas of expertise include argumentation, persuasion, social influence, and compliance gaining. He has published two texts and one edited text (with co-author John S. Seiter) and over 70 scholarly articles, book chapters, published conference proceedings, and professional papers. Among the awards he has received are Distinguished Faculty Member, Faculty Recognition Award for Scholarly and Creative Activity, multiple Annual Author awards, and Outstanding Scholarship and Creativity Award. He has also done consulting work for the California Dairy Council, the California Dietetic Association, and Caltrans.
 
John S. Seiter: Dr. Seiter is Distinguished Professor of Communication Studies in the Department of Communication Studies and Philosophy at Utah State University. His research focuses broadly on persuasion and specifically on topics such as political aggression, effective approaches to compliance gaining, deception, nonverbal influence, and persuasion in hospitality contexts. His work has been recognized by over ten Top Paper awards at both regional and national conferences. He has coauthored and coedited several books, including "Persuasion: Social Influence and Compliance Gaining" (now in its seventh edition) and "Nonverbal Communication in Political Debates." Previously, Dr. Seiter was recipient of his university’s Lifetime Achievement and Professor of the Year awards.