Book Description:
 
Essentials of Marketing Research ISE 6th Edition by Joseph F. Hair, David J. Ortinau, and Dana E. Harrison is a comprehensive resource that delves into the design, execution, analysis, and reporting of marketing research to support informed business decisions. This edition emphasizes an application-oriented approach, equipping students with the tools and skills necessary to solve business problems and maximize opportunities.
 
This book fosters a deeper understanding of both qualitative and quantitative research methodologies, including the latest technological advances in data collection and analysis, as well as the impact of social media and online data. It is an invaluable resource for students and professionals seeking to enhance their knowledge in marketing research.
 
This high-quality PDF eBook is available in interactive PDF format, making it an invaluable asset for those aiming to excel in marketing research and data analysis. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Author(s):
 
Joseph F. Hair: Joseph F. Hair is a renowned marketing scholar and author, known for his extensive contributions to marketing research and multivariate data analysis. He has co-authored numerous textbooks and has been recognized for his excellence in teaching and research.
 
David J. Ortinau: David J. Ortinau is Professor Emeritus of Marketing at the University of South Florida. With a PhD in Marketing from Louisiana State University, he has been recognized for outstanding research and excellence in teaching at various academic levels. His research interests include research methodologies, scale measurement development, and the impact of interactive electronic marketing technologies.
 
Dana E. Harrison: Dana E. Harrison is an Associate Professor of Marketing and Chair for the Department of Management and Marketing at East Tennessee State University. She teaches marketing research, analytics, digital marketing, and strategy courses. Her research focuses on customer relationship management, business ethics, data quality and governance, and marketing analytics methods.