Business Analytics: Descriptive, Predictive, Prescriptive – PDF eBook
The comprehensive guide "Business Analytics: Descriptive, Predictive, Prescriptive", authored by Jeffrey D. Camm, James J. Cochran, Michael J. Fry, and Jeffrey W. Ohlmann, explores the full spectrum of analytics techniques. This textbook is designed for both students and professionals, providing clear methodologies for descriptive, predictive, and prescriptive analytics. It emphasizes real-world application through step-by-step instructions and tools such as Microsoft Excel, Tableau, and R, ensuring a practical learning experience.
 
About the Authors
 
Jeffrey D. Camm: A leader in operations research and business analytics.
James J. Cochran: Expert in statistics and operations management.
Michael J. Fry: Specialist in decision sciences and analytics.
Jeffrey W. Ohlmann: Authority on mathematical programming and optimization.
 
Key Features
 
Real-world case studies for practical insights.
Detailed explanations of advanced analytics techniques.
Hands-on learning using Excel, Tableau, and other tools.
 
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